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As you know, we're building Sucana. It's a platform for ad agencies. Helps them build, publish, analyse, and scale their ad campaigns. But during the building process... We lost the plot of what we were actually building. There was confusion everywhere. We put a deadline for ourselves. September 14th. Victor is launching a massive project for a big real estate company.Sucana is going to do all the heavy lifting. But yesterday we realised we're far from ready. So we jumped on a 3-hour call. It...
My dog Bumi was chewing on a towel. Weird habit, but whatever. While watching her, I opened my laptop to write this email. That's when it hit me. Six months ago, I was screaming:"AI will never replace human creativity!" I was convinced robots would ruin everything. That’s what you get when you watch too many Terminator movies. It started with one simple experiment.I asked ChatGPT to brainstorm email subject lines. The results were insane. So I tried another experiment. Before I knew it, AI...
Here's something I've never shared publicly. For every client I work with, I create a custom AI model. Not some generic ChatGPT prompt. A fully trained model that thinks like me, talks like them, and understands their specific business. Let me show you how this works: Step 1: I get the backstory of the client. Their business history and journey. What's worked and what hasn't. Their specific challenges and goals. Customer feedback and testimonials. Step 2: I capture their tone of voice. How do...