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Chillers Collective.

Everything fell apart yesterday

Published 11 months ago • 1 min read

As you know, we're building Sucana.
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It's a platform for ad agencies.
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Helps them build, publish, analyse, and scale their ad campaigns.

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But during the building process...
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We lost the plot of what we were actually building.
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There was confusion everywhere.​
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We put a deadline for ourselves.
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September 14th.
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Victor is launching a massive project for a big real estate company.
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Sucana is going to do all the heavy lifting.
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But yesterday we realised we're far from ready.

So we jumped on a 3-hour call.
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It was quite spicy.
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But in the end...
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We got our clarity back.
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We realised why we're building Sucana.

And more importantly, for who.
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Your guiding light.
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The moment you lose sight of your customer...
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You're building in the dark.

Whenever you're building something...
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Launching something...
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Or growing something, you need to ask yourself:

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Who am I building this for?
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How will it solve their problems?

Everything else is just noise.

Now I'm curious...
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What are you building right now?
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I'd love to hear your story.

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We'll talk soon.
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Virgil "Clarity beats complexity" Brewster
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P.S. Sometimes you need a spicy 2-hour call to remember what actually matters.
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Hit me up if you need my help.

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