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As you know, we're building Sucana. It's a platform for ad agencies. Helps them build, publish, analyse, and scale their ad campaigns. But during the building process... We lost the plot of what we were actually building. There was confusion everywhere. We put a deadline for ourselves. September 14th. Victor is launching a massive project for a big real estate company.Sucana is going to do all the heavy lifting. But yesterday we realised we're far from ready. So we jumped on a 3-hour call. It...
Last week I did something that felt like cheating. I took everything I know about launching digital products.20 years of trial, error, and $10M in sales - and trained a custom AI. Here's the weird thing... I can launch anything for my clients. 6-figure campaigns, sold-out cohorts, you name it, I’ve done it. But when it comes to launching my own stuff? I freeze up like an idiot. You know the feeling, right? You're brilliant at solving other people's problems. But when it's YOUR business, this...
Here's something I've never shared publicly. For every client I work with, I create a custom AI model. Not some generic ChatGPT prompt. A fully trained model that thinks like me, talks like them, and understands their specific business. Let me show you how this works: Step 1: I get the backstory of the client. Their business history and journey. What's worked and what hasn't. Their specific challenges and goals. Customer feedback and testimonials. Step 2: I capture their tone of voice. How do...