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​Let’s fly to Ibiza.

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​We bring a camera crew.
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We hire a big ass villa and a catamaran.
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The production value will be wild.
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When our clients see this, they throw money at us.
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This was one of the most embarrassing moments in my launch history.
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The product was called the Freedom Academy.
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We lost $20K shooting this thing.
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The result: $1200 in sales.
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They say pain is the best teacher.
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Well, this failed project taught me a lot about how not to launch things.
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​Ever heard of product-market fit?

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The first time I heard about the term was in economy class.
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I didn’t pay a lot of attention at the time.
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Smoking weed and chasing girls were the only things on my mind.
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And yet decades later, I wish I paid more attention.
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Because it would have prevented many launch failures.
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Ladies and gentlemen, grab a pen and paper.
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This is the economy class I wish I had back in the day.
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Let’s launch your stuff the right way.
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​Don't make the same mistakes​
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1. Paid validation beats gut feelings​
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One of my clients Ole, executed a textbook launch.
(With my help, ofc. humble brag,)
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Before we launched his AI Solopreneur course, we didn’t guess.
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He asked his audience what they wanted and gave it to them.
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The result? $126K.
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Money loves speed.
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But it loves validation even more.
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2. Ask and you’ll know
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My client, Igor, teaches people to become developers.
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We launched a very successful course. ($100k+)
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But he wanted more.
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So we asked his clients one question:
What would you like to learn next?
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We gave that to them.
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The result $30K+ for a small cohort in less than 2 weeks after his course launch.
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3. Follow the signal

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My client Jacob, a movement specialist, followed the data.
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He had a training program and was doing ok.
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Let’s take a closer look at your audience, I suggested.
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We noticed that most of them were in their late 40s to early 50s
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So he jumped on calls with them, and we found the sweet spot.
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Short programs for busy 50-year-old professionals.
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Now he’s killing it.

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​Let's make your bank account sing.

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So here are your next steps:
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Talk to 10 of your clients.
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Ask them: What would you like me to offer you next?
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Launch that offer without building it.
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Think of workshops, micro saas products, and mini cohorts.
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Put your ego aside.
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Follow the signal and go all in on your client's wishes.

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And you’ll win.
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Virgil "Test Before You Invest" Brewster

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P.S. Follow me along while we build our saas projects.
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We apply the same concepts I just shared. This is one of the projects we're working on: Discourage me​
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I'm validating here. So let me know what you think.

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