Why lord..?​
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I’m not religious at all.
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Sometimes, I raise my arms in the sky and ask:
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Why did you make me fail again?
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But here’s the thing.
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Dealing with failure is like training.
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When you hit the gym once a month, it will take 40 years to look like Arnie.
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You need to fail fast.
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​Everybody needs a challenge in their lives.​
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​As you might know, I’m adding a new layer to my consulting business.
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Me and my super-talented partner, Vinod, the guy who fell into a pot of code as a child, are going to build A LOT of Saas tools.
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We’re going to fail with the speed of light.
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So, we came up with a 90-day One App A Month challenge.
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In short…
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We’re building 3 fully functional apps in 3 months.
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Here’s the kicker: we test them with real users.
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BOOOOOM.
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Validation on steroids with a drop of kryptonite.

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Why this approach?​
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You’re spending way too much time on everything but launching.

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I’m guilty as charged.
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But the only way to find out if an offer works is by taking it to market.
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Here's how it works:
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1. Build an offer in 30 days.
2. Launch it to real users.
3. Your audience tells you if it sucks.
4. If it flies, we scale it.
5. If it flops, we burn.
6. Rinse and repeat.
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Follow the signal, and let data decide your next move.

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The goal​
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Don’t get married to your ideas.
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Stay light on your feet.
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Be ready to burn it and walk away.
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At some point, you find something that works.
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And the best part is that you will look over our shoulders every step of the way.
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Let's make these next 90 days count.
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Power to you,
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Virgil "Fail Fast" Brewster
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p.s You can apply the 90-day challenge to your offers as well.
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Are you ready to launch something with us?
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p.p.s. Going hard on X again. Let’s connect there.​

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