It’s 3 AM. ​
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I’m wide awake.
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I’m touched by infinite intelligence.
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Ideas pour into your mind like a bright beam from heaven.

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I grabbed my phone and typed notes in the dark.
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Afraid I'd lose the magic if I turned on a light.

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By morning, I had 17 scattered bullet points that made zero sense.

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What seemed brilliant at 3 AM looked like complete garbage in daylight.
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A new note on top of the 327 half ass ideas.
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Sound familiar?​
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Here's the painful truth:
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You don't have an idea problem.
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You have an execution problem.
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Ideas are worthless without a system to sort the gold from the garbage.
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That’s why we build a solution.
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Meet Discourage.me.
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It's not a note-taking app.
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It's a brutal idea companion.
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First, try to kill your idea with hard questions.

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If your idea survives?
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It gives you a personalised action plan.
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We battle procrastination head first and launch the damn thing.

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In the end, your dreams need to become a reality.
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And that’s what Discourage.me is doing for you.

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​5 tips to capture ideas like a boss.​
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​The app is still in development.
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We will open it up for users in the next months.
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Until then, this is what you can do to capture and execute on your ideas:
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→ Rate every idea on a "Fuck Yeah" scale.
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If it's not at least an 8/10 excitement level after 24 hours, delete it.
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→Ask, "Would I pay for this?"
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Most ideas fail this test immediately. Good. Move on.
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→ Sell before you build.
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Create a simple landing page and see if anyone signs up. Validation before creation.
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→ Set a 7-day deadline.
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Not to finish, but to have an MVP. There’s a raw power in constraints.
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→ Find an accountability partner.
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Tell someone what you'll deliver by when.
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The fear of losing face will put your butt in gear.
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​When can I get Discourage.me?​
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Now we are full on in the validation and MVP development stage.
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Fancy indie hacking lingo that means.
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We’re building it as we speak.
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And we need your help.
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We’re looking for 5 beta testers who like to take Discourage me for a spin.
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Be brutally honest. Crush our egos so we can build a better product.
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In return, you get my phone number.
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Do with it as you please:)
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Fill in this short application form and we’re good to go.
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For now, let’s launch your ideas.
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Remember, money loves speed.
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Virgil "Brutal Clarity" Brewster

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