Holy shit, this kid is on fire.​
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That was my first thought when I saw what Jay Yang was up to.
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Rewind to January 2023.
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I was dipping my toes on Twitter.
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And there was this kid, Jay Yang.
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He wrote like a beast.
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Showed up every day.
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And I was paying attention to his every move.
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This kid had what we called a Midas touch for building an audience.

He was 17 at the time.
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We became friends, talked shit about marketing and launches.
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Then a few months later…

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The guy wrote a freaking book.​
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WTF…
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I texted him.
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Yeah, it’s called: You Can Just Do Things.
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What do you think? He replied.
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I fucking love it.
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I had to jump in and help my buddy Jay with the launch.
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It doesn't matter what you launch.
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A course, A cohort, A book.
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The launch principles remain the same.
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Let’s have a closer look.
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​Steal my 9-Steps book launch playbook.​
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1. We nailed his message: "You don't need permission"
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2. Teased the book before it existed (money loves speed)
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3. Built a Dream 700 list (Yeah, you read this right.)
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4. Booked podcasts and college speaking gigs (free exposure)
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5. Sent VIP copies with handwritten notes (pattern interrupt)
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6. Cold emailed legends like Deion + Sivers (shoot your shot)
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7. Created a clean landing page with irresistible bonuses (simplicity wins)
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8. Got friends to run giveaways and RTS (leverage your network)
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9. Launched with Kindle + paperback + email automation (multiple touchpoints)
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The results.​
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No. 1 spot for top new releases.
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Personal support from top creators.
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30+ pre-orders from one student club alone.
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Jay’s launch is gaining serious momentum.
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I’m sure we’ll hit bestseller status very fast.
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And we need your help to get there.
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Grab your copy of Jay’s book: You Can Just Do Things here.​
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​Now over to you.
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Planning your launch?

If you want help mapping your 10 steps, reply with "LFG" and we'll talk.
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Virgil “Launching is in my blood” Brewster.
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P.S. Everyone who grabs the book today gets a personalised 9-step launch audit video from me.
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Here’s how to claim it:

1. ​Grab You can just do things.
2. Email me your Amazon receipt.
3. Drop a few lines about your upcoming launch.
4. I’ll send you a tailored Loom launch audit straight to your inbox.
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Let’s get you launch-ready.

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