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Yo Virg, want to join a hackathon? ​
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“You handle marketing, I'll build the app."

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That was my client, Vinod.
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The guy is no lightweight.
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He runs a team of over 100 people, guess what building apps.
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On the side, he’s building his creator business.
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We've been chatting about AI and launches for months.
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If I can launch courses, why not an app?
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It’s time to put my skills to the test.
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And you know what…?
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I’ll take you on the journey with us.
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I’m not a big build-in public fan.
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But I thought this is to cool not too share with you.
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Vinod and I teamed up to create Snook (short for Snap and Cook).
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An AI-powered app that transforms ingredients into complete recipes.
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​How on earth did you get that idea, Virgil?​
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You can’t validate and interview people in 24 hours.
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So, the first step was to shortcut validation with the help of robots.
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I went on Gummysearch.com. A tool that analyses Reddit convo’s.
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I knew our audience (The ones who are crazy about food and apps) would hang out there.)
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I dropped all my findings in Claude to analyse the data.
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And there was the trend.
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People were looking for a way to store recipes easily.
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I quickly wrote an MVP build brief for Vinod so he could start.
(With the help of AI, because who am I to write a technical brief.)
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And off we went.
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​Obstacles are part of every journey.​
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​When shit started to hit the fan.
(I love that saying.)
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We switched back to the ancient principles of building anything.
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Focus on ONE problem for ONE person.
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We quickly realized our approach wasn't working.
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14 hours in, Vinod was questioning if the idea was viable at all.
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That's when I suggested a pivot.
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Instead of complex multi-step workflows, we simplified to a "Quick Recipe" concept.
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Take a photo, get a recipe. Done.
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This was the breakthrough moment.
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​The same launch Principles apply.​
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The principles that built my 7-figure course business worked perfectly for app development:
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• Simplify everything.
• Validate before building.
• Make a clean user experience.
• Be ready to pivot when needed.

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In a 24-hour sprint, we went from idea to working app.
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It looks like shit.
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But we have something that’s sort of working.
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Now we're refining and will launch Snook in the next 3-4 weeks.
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Why waste all the stress and never bring your project to market?
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We might fail; It might not work.
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That’s fine.
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But what if it sticks….?
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Because in these grueling 24 hours, we have learned so much.
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The sky is the limit…
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I’ll take you on this journey every step of the way.
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Oh and have a look and take Snook for a spin.
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Hit me up with feedback; that will help us a lot.
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Now, I’m going back to business as usual.
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And that is growing our Launch Agency and creating killer content to help you blow up your offers while launching an app in the evening hours.
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I’ll keep you posted about this project

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Power to you,

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Virgil "Launches are cool" Brewster
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P.S.
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Are you sitting on an idea but not taking action?
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It might help if we do the launch for you. Hit me up in the replies, and we'll have a chat.

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