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Chillers Collective.

How to write emails that people read.

Published 12 months ago • 1 min read

Virgil, your emails are boring as fuck.

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My mentor didn't hold back.
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3,000 subscribers. 12% open rate, zero replies.

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"I don't get it," I said.
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"I'm sharing valuable content about building online businesses."

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He pulled up my last email. Subject line: "5 Tips for Better Course Validation."
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The email started: "Today I want to share five proven strategies for validating
your business idea before you build it."

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Professional.
Valuable.
Clean.

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The information was spot on.
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It had no soul.
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In short, boring AF.
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Here's why my emails sucked
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I was writing like my English teacher Tom.
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My emails were tips and strategies.
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No personality.
No stories.
No soul.
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People don't connect with tips; they connect with people.
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That was the day I started to learn to write.
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And the concept I use today is ultra simple.
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Let’s have a closer look.
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A simple email formula that changed everything

Story + Lesson + Call to action.

That's it.
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Tell a story about something that happened to you.
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Share the lesson you learned.
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And ask your reader to take action.
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Now hold your horses.
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This doesn’t mean that you need to sell in every email.
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Read this article, or check this video is taking action as well.

Be human, and the rest will take care of itself.
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That's what my mentor always used to say.

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People buy from people they trust​
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You build trust through stories. Not tips.

Stop trying to sound smart. Start being real.

What's the most boring email you've sent recently that you could turn into a story?

Hit reply and let me know.

Virgil "Stories beat tips" Brewster

P.S. If you need help writing your emails?
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We run a completely hands-off off done-for-you launch service.
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That includes writing all your emails. Hit me up in the replies and we’ll have a chat.

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