You’re going to do what…?​
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You’re going to delete my entire funnel..?
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Me: Uhm, yes…
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You see, most of my clients make things so complicated.

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37 different landing pages. Email sequences have more branches than a family tree.
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You need a PhD to understand your funnel."
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This has to change when you want more sales.
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​Meet the workshop funnel.

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Host a 60-minute workshop.
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This can be a YouTube live stream. An in-person workshop.
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Or a simple Zoom gathering.

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No fancy landing page.
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Just a Zoom link in your bio, and talk about it on your social media platform.
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People don't want your clever funnel.
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They want to see if you can help them before they buy.
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Workshops do two things that funnels can't:

Demonstrate value in real-time. ​
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Instead of promising you know what you're talking about, you prove it. Live.
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People see exactly how you think, how you solve their problems.
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People buy when they know, like and trust you.
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​Qualify prospects automatically.
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Anyone who shows up for a specific topic is genuinely interested.
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Compare that to cold traffic landing on a random opt-in page.

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Create momentum.
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Workshops feel like events. People mark their calendars.
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They tell friends.
They show up with energy and attention.
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Try getting that level of engagement from a static landing page.
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But Virgil, how do you run these workshops?
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Let’s dive in.
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The workshop formula.​
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• 15 minutes: Your backstory and why this topic matters
• 20 minutes: 3-5, practical steps they can implement
• 15 minutes: Q&A where you demonstrate expertise
• 10 minutes: Soft pitch to join your email list.

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Here’s a bonus…
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At the end of the presentation, you say:
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If you would like to get all the resources of this training, drop your email and I'll send them to you.
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This is where the sales process starts.
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​Build relationships with email.

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All you need to do is send emails that entertain, educate and inspire.
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This will be a topic for another email.
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For now, kill your funnel and run with this workshop funnel.
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It made me and my clients a lot of money.

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Virgil "Simple beats sophisticated" Brewster
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P.S. Are you ready to launch with this funnel? Let me help you with our done-for-you launch service.
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Hit me up in the reply.

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