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My co-founder just called me out

Published 12 months ago • 1 min read

Last week, I was ready to pop champagne.
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Sucana was "finished."
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We could create video ads with client input.
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And the results are amazing.
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I was feeling pretty good about the achievement of my partners and me
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Then one day I asked Victor, one of my cofounders:
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What would you add to Sucana that would make your life easier?
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You see…
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Victor is running a high-end ad agency.
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And we built Sucana mainly for ourselves first.
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Cool right?
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Anyways, this was his answer:
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"If we could add strong metrics and a way to upload the videos with one click would be amazing"
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I'm not a big fan of adding features.
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But this makes sense, because a few people mentioned this in our validation as well.
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So we thought fuck it.
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Vinod went to work.
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And now we're almost ready to track and publish all from the heart of Sucana.
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Look, here's what I learned...
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We had this amazing video creation tool.
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But Victor showed me we were missing the pieces that matter to agencies.
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They don't just want to create videos.
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They want to see if those videos work. And they want to get them live without jumping through 10 different platforms.
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Makes sense, right?
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Your ego tells you to build what YOU think is cool.
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Your users tell you what they need to get shit done.
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I used to think listening to feedback meant you had no vision.
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Now I know it means you have the balls to admit when you're wrong.
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The best products come from listening to what customers want. Not what we think they need.
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Your ego wants to build everything. Your customers want you to build a solution that works for them.
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It's not about what looks cool in demos. It's about what agencies actually need to get their job done.
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I'll keep you posted about the progress. We're almost ready to share Sucana with the world.
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For now, happy Monday.
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Virgil "I love building stuff" Brewster
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P.S. Do you know agencies that like to give Sucana a try? Hit reply, and I'll be forever grateful.

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