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My lead magnet sucked.

Published 12 months ago • 1 min read

My lead magnet sucks ass.​
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I stopped working.
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I made the biggest mistake.
I stopped listening to my audience.
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There's one rule in marketing.
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And I broke it.
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Ask your audience what they want.
Give it to them.
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So simple, and yet I messed up.
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I built a lead magnet around what I thought people needed.
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So one day, I was fed up.
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I sent out a survey with one question:
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You brothers and sisters, what content do you like from me?
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The replies were overwhelming.
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We like to know how to launch digital products. They said.
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And that's what I gave them.
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Why people fuck up lead magnets​
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You're solving the wrong problem.

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The fix is stupidly simple.
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Ask questions.
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Not through polls.
Not through surveys.
Through real conversations.
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Pick up the phone and start dialling.
(I love the Wolf of Wall Street.)
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Here's the 3-step process that changed everything for me:
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Send one email to your list with the subject line:
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"Quick question about [your topic]."
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Ask only two things: "What's your biggest struggle with [your topic] right now?
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Then respond to all the replies.

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Look for patterns.
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The same problems mentioned by 25+ people?
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That's your next lead magnet.

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Stop guessing what people want. ​
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Start asking what they're struggling with.
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And all you need to do is give it to them.

Now over to you.
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How’s your lead magnet working for you?

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Hit reply and let me know.

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Virgil "Always ask first" Brewster.
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P.S. If you need help with your launch, please feel free to reach out in the replies.

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