Virgil, this can’t be right.​
​

My client Tina was staring at her Stripe dashboard.

We’re sold out?
​
She asked

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This was a "waitlist early access" email. 48 hours before we told everyone else.
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80% sold to the waitlist before the official launch.
​

Here's what we did differently.
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Most people treat waitlists like email signups.
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They're not…

A waitlist is an invitation to an exclusive VIP experience.
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When someone joins your waitlist, they're saying, "I have this problem and I believe you can solve it."

That's why Tina’s waitlist subscribers bought at 10x the rate of her regular email list.
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Here's the secret sauce

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Your waitlist people are VIPs.
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Not like everyone else.

No need to send them many emails.
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All they want is to be the first in line to buy.
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So when you offer that, you’ll sell out way faster.

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No complex psychology.
No manipulation tactics.
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So this is what you do.
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48 hours before your launch start, you sent a simple email.
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Something like this.
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​Hi guys,
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Tomorrow, the launch officially opens.
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Because you’re my VIP superstars, I like to allow you to get early access before the rest of the people.
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Here’s the link, and I'll see you on the other side.
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Virgil.
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​As you can see, no discount.
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People love to be the first to get in.
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​How to make this work.​
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​I can write a whole email on this subject.
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But it all comes down to this one simple thing.
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Find the real problem of your audience.
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Talk about the solutions in your content.
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Host workshops that bring them into your email world.
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And be human.
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The rest will take care of itself.
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Do you have a waitlist for your next offer?
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Virgil "Waitlists are king" Brewster
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P.S. If you want help setting up a waitlist that converts, hit me up in the replies.

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