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Holy shit, this kid is on fire. That was my first thought when I saw what Jay Yang was up to.Rewind to January 2023.I was dipping my toes on Twitter.And there was this kid, Jay Yang. He wrote like a beast. Showed up every day. And I was paying attention to his every move.This kid had what we called a Midas touch for building an audience. He was 17 at the time. We became friends, talked shit about marketing and launches.Then a few months later… The guy wrote a freaking book.WTF… I texted him....
It’s 3 AM. I’m wide awake.I’m touched by infinite intelligence. Ideas pour into your mind like a bright beam from heaven. I grabbed my phone and typed notes in the dark. Afraid I'd lose the magic if I turned on a light. By morning, I had 17 scattered bullet points that made zero sense. What seemed brilliant at 3 AM looked like complete garbage in daylight.A new note on top of the 327 half ass ideas. Sound familiar? Here's the painful truth: You don't have an idea problem. You have an...
Let’s fly to Ibiza. We bring a camera crew. We hire a big ass villa and a catamaran.The production value will be wild.When our clients see this, they throw money at us. This was one of the most embarrassing moments in my launch history.The product was called the Freedom Academy. We lost $20K shooting this thing.The result: $1200 in sales.They say pain is the best teacher.Well, this failed project taught me a lot about how not to launch things.Ever heard of product-market fit? The first time I...