My dog Bumi was chewing on a towel. Weird habit, but whatever. While watching her, I opened my laptop to write this email. That's when it hit me. Six months ago, I was screaming:"AI will never replace human creativity!" I was convinced robots would ruin everything. That’s what you get when you watch too many Terminator movies. It started with one simple experiment.I asked ChatGPT to brainstorm email subject lines. The results were insane. So I tried another experiment. Before I knew it, AI...
11 months ago • 1 min read
Last week I did something that felt like cheating. I took everything I know about launching digital products.20 years of trial, error, and $10M in sales - and trained a custom AI. Here's the weird thing... I can launch anything for my clients. 6-figure campaigns, sold-out cohorts, you name it, I’ve done it. But when it comes to launching my own stuff? I freeze up like an idiot. You know the feeling, right? You're brilliant at solving other people's problems. But when it's YOUR business, this...
12 months ago • 1 min read
Here's something I've never shared publicly. For every client I work with, I create a custom AI model. Not some generic ChatGPT prompt. A fully trained model that thinks like me, talks like them, and understands their specific business. Let me show you how this works: Step 1: I get the backstory of the client. Their business history and journey. What's worked and what hasn't. Their specific challenges and goals. Customer feedback and testimonials. Step 2: I capture their tone of voice. How do...
12 months ago • 1 min read
Last week, I was ready to pop champagne. Sucana was "finished." We could create video ads with client input. And the results are amazing. I was feeling pretty good about the achievement of my partners and me. Then one day I asked Victor, one of my cofounders: What would you add to Sucana that would make your life easier? You see… Victor is running a high-end ad agency. And we built Sucana mainly for ourselves first. Cool right? Anyways, this was his answer: "If we could add strong metrics and...
12 months ago • 1 min read
Virgil, your emails are boring as fuck. My mentor didn't hold back. 3,000 subscribers. 12% open rate, zero replies. "I don't get it," I said. "I'm sharing valuable content about building online businesses." He pulled up my last email. Subject line: "5 Tips for Better Course Validation." The email started: "Today I want to share five proven strategies for validating your business idea before you build it." Professional. Valuable.Clean. The information was spot on. It had no soul.In short,...
12 months ago • 1 min read
Virgil, this can’t be right. My client Tina was staring at her Stripe dashboard. We’re sold out? She asked This was a "waitlist early access" email. 48 hours before we told everyone else. 80% sold to the waitlist before the official launch. Here's what we did differently. Most people treat waitlists like email signups. They're not… A waitlist is an invitation to an exclusive VIP experience.When someone joins your waitlist, they're saying, "I have this problem and I believe you can solve it."...
12 months ago • 1 min read
You’re going to do what…?You’re going to delete my entire funnel..?Me: Uhm, yes…You see, most of my clients make things so complicated. 37 different landing pages. Email sequences have more branches than a family tree. You need a PhD to understand your funnel."This has to change when you want more sales.Meet the workshop funnel. Host a 60-minute workshop.This can be a YouTube live stream. An in-person workshop. Or a simple Zoom gathering. No fancy landing page. Just a Zoom link in your bio,...
12 months ago • 1 min read
My lead magnet sucks ass.I stopped working.I made the biggest mistake. I stopped listening to my audience. There's one rule in marketing.And I broke it. Ask your audience what they want.Give it to them.So simple, and yet I messed up. I built a lead magnet around what I thought people needed.So one day, I was fed up.I sent out a survey with one question:You brothers and sisters, what content do you like from me?The replies were overwhelming. We like to know how to launch digital products. They...
12 months ago • 1 min read
People think $10M revenue means you're filthy rich. Holidays.Rolex watches. Living like a king. Don't get me wrong...We did very well for ourselves.But not may people talk about the dark side of earning a lot of money. Everyone wants something from you. Family members who never called have business ideas they want you to fund. When you're in the spotlight, people try to pull you down. Negative comments. Jealous attacks. You stop valuing simple things. Real relationships. Family events.Quiet...
about 1 year ago • 1 min read